A brief overview of the main drivers of change, and how you can capitalize on evolving trends to ensure that your business flourishes in the new era.
The global average online shopping cart abandonment rate is currently a massive 69%. While there are many potential reasons for cart abandonment in the fashion space - change of heart, cost too high, buyer was never serious or was merely comparing items - the inability to accurately visualize clothes on the body is often cited as a prime cause.
Outline of the three main categories of sizing/ fitting solutions on the market today and how each of them attempts to address retailer and shopper pain points. At the end of the section you’ll find a useful comparison table which can help you decide which of these solutions best fit your needs.
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This book is brought to you by Style.me. Bring the real world fitting experience to your online store. Let your customers try on clothing, get accurate sizing, view fit and create their favorite looks.