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What's Inside?

PART I

The Winds of Change

A brief overview of the main drivers of change, and how you can capitalize on evolving trends to ensure that your business flourishes in the new era.

  • Covid-19 reshaping e-commerce
  • Mobile Revolution
  • Gen Z
  • Omnichannel and Phygital
  • UX and Data
e-commerce store
woman holding a mobile phone while shopping

 PART II

What is Bothering Online Shoppers?

The global average online shopping cart abandonment rate is currently a massive 69%. While there are many potential reasons for cart abandonment in the fashion space - change of heart, cost too high, buyer was never serious or was merely comparing items - the inability to accurately visualize clothes on the body is often cited as a prime cause.

     PART III

    How Virtual Fitting is Addressing Customer and Retailer Pain Points

    Outline of the three main categories of sizing/ fitting solutions on the market today and how each of them attempts to address retailer and shopper pain points. At the end of the section you’ll find a useful comparison table which can help you decide which of these solutions best fit your needs.

    virtual fitting on apparel online store

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    "The Virtual Fitting Guide"
    How to Upgrade Your Online Store for a New Era

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    We are a technology and content provider for digital fashion and NFTs, building new applications, benefiting consumers as they interact across platforms. Personalize your e-commerce with virtual fitting.

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